Concepts

Palmata measures whether answers mention your brand, cite your pages, and encourage choosing you. Read these measurements together, then open individual answers to understand the result.

The three measurements

Mentioned is the share of analyzed questions whose answers name your brand. A citation URL alone does not count as a mention.

Cited as Source shows whether an answer cites a page on one of your owned domains. A page can be cited even when the answer does not name your brand.

AI Perception describes how an answer evaluates your brand when it appears: positive, neutral, or negative. A neutral mention does not encourage or discourage choosing you. The ring’s center shows the share of evaluated mentions that are positive.

A report may show frequent mentions with few citations of your pages, or frequent citations with neutral perception. These are different observations. Inspect the answers and sources before deciding whether a content change is appropriate.

Cited, considered, and not considered

For each question, Palmata distinguishes pages retrieved for the answer from pages cited in it:

• Cited — the page is referenced in the answer.
• Considered — the page was retrieved but was not cited in the answer.
• Not considered — the page was not in the retrieved source set.

A considered page is a specific place to investigate. Compare what it says with the question and the cited alternatives. Its absence from the citations alone does not explain why it was omitted or establish that editing it will improve the answer.

The four signal states

Each question receives a signal based on owned sources, brand mentions, and the brand’s influence in the answer:

In Sources And Answer — an owned page was retrieved and your brand had a substantial role in the answer. Check its perception to see whether that role was positive or negative.

In Answer, Not In Sources — your brand was mentioned, but no owned page was retrieved. Open the cited sources to inspect the evidence used in that answer.

In Sources, Weak In Answer — an owned page was retrieved, but your brand was absent or had low influence in the answer. The page may still have been cited; this signal describes your brand’s role in the answer.

Not In Sources Or Answer — no owned page was retrieved and your brand was not mentioned. Check whether the question is relevant to your business and which alternatives the answer recommends.

Signals help you choose which answers to investigate. Actions groups recommendations by the proposed work; a signal does not prescribe one particular change.

Why we research your market first

Palmata researches your products, markets, buyers, and alternatives to prepare questions about relevant customer situations. Your steering instructions refine that selection. Review the proposed topics and preview prompts before building a report when you want to check its focus.

The results describe this sample of questions. They do not measure every buyer conversation or establish changes in sales.

A mention is not a recommendation

Read the answer as well as its mention count. It may recommend your brand, describe it without a preference, or advise against it. Prompt detail shows that answer alongside its positioning and sources.