FAQ

Where do I start if the report feels like a lot?

Read the summary in Brand Perception, then open a relevant topic in Topics & Prompts. Inspect its answers and sources. If it has linked Actions, review their proposed changes and simulated results before choosing work.

How often should I run a report?

Monthly is a good rhythm for most teams. The answer engine’s view of you shifts as new pages get published and your own content changes, and a fresh report every month lets you see whether the work you did moved anything. Run one sooner if you’ve just shipped a big content push and want to check its effect.

What’s a credit?

Credits are what you spend to build a report. The selected report type determines the cost, and rerunning an audit costs the same as building it the first time. Loading a previous plan doesn’t change the cost — it just keeps the topics consistent so the two reports compare cleanly. Billing & Credits covers where credits come from and how to get more.

Can I rerun a report and see what changed over time?

Yes. From a report’s menu you can build a fresh version of the same audit, or set it to rerun monthly on its own. Select two runs for a direct comparison or at least three to see Trends across Brand Perception, Topics & Prompts, and Sources. See Comparing versions and trends.

Who can do what in my organization?

It depends on your role. Owners and admins manage people, approvals, and billing; creators build reports; members can view shared reports and request one. Account & Organizations breaks down each role.

Can I use my reports inside ChatGPT or Claude?

Yes. Palmata runs an MCP server, so you can connect it to Claude, Codex, or another MCP client and ask questions about your reports there. Report reading uses your account permissions. Creation and other write tools require enabled organization features, the appropriate role, and write consent. See Connect your tools and Creator tools.

Why don’t you give me one number?

Mentions, citations, and perception describe different parts of an answer. Reading them separately helps you distinguish frequent mentions from owned-page citations and positive recommendations. Concepts defines each measurement.

Can I point the audit at something specific?

Yes. When you create a report, add steering instructions — a sentence describing what you want to investigate, like “focus on enterprise positioning” or “we sell to legal teams.” Choose Update to see how Palmata interpreted the instructions, adjust the plan’s filters, and optionally preview sample prompts before you build the report. See Getting started.

How do you decide what questions to ask?

We research your business first — how and where you compete, who your buyers are, and how your customers and prospects actually talk about your products. Then we use that to ask the answer engine the kinds of questions those buyers would, so the report reflects real buying situations instead of a keyword list. Concepts covers why this matters.

My brand was mentioned. Why does the report still say I’m losing here?

An answer can mention your brand positively, neutrally, or negatively. Your topic standing also depends on how strongly the answer favors other options. Open Prompt detail to read the answer and its positioning.

A report failed. Did I lose the credit and the work?

Completed work is retained. Open the report and choose Resume to continue from where it stopped, or Restart to run it again from the beginning. Billing & Credits explains report costs; a failure alone does not imply a credit refund.

Palmata is temporarily unavailable. What should I do?

Palmata retries brief connection and server failures automatically, so the page may take a few seconds longer to load. If the problem continues, it keeps the loading area or your loaded strategy visible while it tries to reconnect. You can also choose Retry now. Open Details for the error reference if the problem continues, and include it when contacting support. You do not need to sign out. If a report submission fails to respond, retrying the same submission checks the original request rather than starting another report.