Topics & Prompts

Brand Perception tells you that you have a problem. Topics & Prompts shows where it lives and the individual buyer questions behind it.

By Topic and By Prompt

The two views organize the same questions differently:

By Topic groups buyer questions into the subjects your market cares about, so you can see your standing on a theme at a glance.
By Prompt lists the questions themselves, which is useful when you already know the exact buying situation you want to investigate.

Use the search box for a plain-language filter or a field prefix for a more precise cut. See Filtering for the available controls.

Trailing and leading topics

The topic list split into Trailing Competitors and Leading Competitors groups

Topics are split into Trailing Competitors and Leading Competitors. Start with the trailing group: these are subjects where another brand is shaping more of the answer-engine conversation.

A topic card showing its Opportunity score and linked actions

Each topic has an Opportunity score. More chevrons mean more room to gain. The N actions chip opens Actions filtered to work connected with that topic.

Open a topic

An opened topic showing its brand-by-prompt heatmap and the questions underneath

Open a topic to see its description, signal summary, insight, and brand-by-prompt heatmap. The heatmap shows how strongly you and each competitor influence every question in the topic. Read across a row to see whether one brand consistently owns the subject; read down a column to compare the brands competing for one question.

The prompts below the heatmap carry their signal state and the same supporting metrics used throughout the report. Open one when you need to move from the aggregate topic into the underlying answer.

Prompt detail

The prompt detail view with the complete answer, brand positioning, and cited sources

Prompt detail is the evidence behind the report. It shows the exact buyer question, the answer-engine response, how your brand and competitors were positioned, and which sources supported the answer.

Read the answer

The Answer-Engine Response is the full reply a buyer would have received. Use a source’s highlight control to reveal the sentences that came from it; clear the highlight to return to the full answer.

Read brand positioning

Brand Positioning lists the brands in the response, their influence, and how each was characterized. A brand can be mentioned without being recommended, so read the influence and characterization together.

Inspect cited and considered sources

The sources panel shows how many pages were cited out of all pages considered. A cited source contributed to the answer. A considered source was available to the engine but did not make the final response. An owned page that was considered but not cited is often a concrete content opportunity.

Move from evidence to action

Use Jump to N recommended actions to open the actions tied to that question. This closes the loop from the topic, to the exact answer and evidence, to the work Palmata recommends.