Topics & Prompts

Topics & Prompts shows your standing on each topic and the individual questions, answers, and sources behind it.

By Topic and By Prompt

The two views organize the same questions differently:

By Topic groups buyer questions into the subjects your market cares about, so you can see your standing on a theme at a glance.
By Prompt lists the questions themselves, which is useful when you already know the exact buying situation you want to investigate.

Use the search box for a plain-language filter or a field prefix for a more precise cut. See Filtering for the available controls.

Trailing and leading topics

The topic list split into Trailing Competitors and Leading Competitors groups

Topics are split into Trailing Competitors and Leading Competitors, based on the analyzed answers. Open either group to investigate where your brand has stronger or weaker influence than the alternatives.

A topic card showing its Opportunity score and linked actions

Each topic card summarizes the topic with its insight. If no insight is available, it shows the saved topic description.

Each topic has an Opportunity score. More chevrons mean more room to gain. The N actions chip opens Actions filtered to work connected with that topic.

Open a topic

An opened topic showing its entity-by-prompt heatmap and the questions underneath

Open a topic to see its description, signal summary, insight, and entity-by-prompt heatmap. The heatmap shows your brand and all analyzed alternatives, including retailers, marketplaces, and generic options. It shows up to 12 rows and excludes entities with no mentions in the displayed prompts. Read across a row to see its influence throughout the topic; read down a column to compare the alternatives in one answer.

A brand that is absent from an answer has no perception score. Its heatmap cell shows not mentioned; recommendations for other brands do not count as a negative evaluation of yours.

The prompts below the heatmap carry their signal state and the same supporting metrics used throughout the report. Open one when you need to move from the aggregate topic into the underlying answer.

Prompt detail

The prompt detail view with the complete answer, brand positioning, and cited sources

Prompt detail is the evidence behind the report. It shows the exact buyer question, the answer-engine response, how your brand and competitors were positioned, and which sources supported the answer.

Read the answer

The Answer-Engine Response is the full reply recorded for that question in your report. Use a source’s highlight control to reveal the sentences that came from it; clear the highlight to return to the full answer.

While an answer loads, its response area shows Loading answer… and placeholder text. The full answer replaces the placeholders when it is ready.

Read brand positioning

Brand Positioning lists the brands in the response, their influence, and how each was characterized. A brand can be mentioned without being recommended, so read the influence and characterization together. Your brand’s recognized aliases share one identity; they do not appear as separate competitors. Separately evaluated products can still appear as distinct options.

Use Modify to correct an entity’s name, aliases, or type. You can use an entity’s own alias as its name. If another entity already uses that name, show both rows and merge them; check your filters and hidden entities if the other row is missing.

Palmata recognizes the names your brand uses in each answer before assessing its perception. Supported aliases refer to the same audited entity. Ambiguous shorthand is interpreted in the answer’s context; unrelated parent, sibling, category, and geographic references do not count as mentions of your brand.

Inspect cited and considered sources

The sources panel shows how many pages were cited out of all pages considered. A cited source contributed to the answer. A considered source was available to the engine but did not make the final response. Open the question and compare the owned page with cited alternatives before deciding whether its content needs a change.

Move from evidence to action

Use Jump to N recommended actions to open the actions tied to that question. Review their evidence and proposed changes alongside the original answer.

With at least three versions selected, the topic and prompt lists follow those measurements across runs. Open a topic or prompt to see the same history at evidence level. See Comparing versions and trends.