Brand Perception

Brand Perception summarizes your brand’s mentions, citations, and perception across the report’s analyzed questions. Use it to choose which topics or answers to investigate.

The one-sentence read

The TL;DR summarizes the report’s main finding. It may describe a strength, a gap, or an important difference between customer situations. Use the linked report views to inspect the evidence behind it.

The three rings

The three rings measure different parts of the answers. Concepts explains their definitions and signal states.

Mentioned — the share of analyzed questions whose answers name your brand.

An answer that explicitly names your brand in one of its products or services counts as a mention. A citation URL alone does not.

Cited as Source — how often an answer cites one of your owned pages. The ring separates cited, considered (retrieved without being cited), and not considered (no owned page retrieved). Open a question to inspect the pages behind its result.

AI Perception — the positive, neutral, and negative evaluations of your brand when it appears. The center shows the share that is positive. Frequent mentions with fewer positive evaluations mean the answers often name your brand without encouraging its selection.

Perception reflects whether an answer encourages choosing your brand. A useful secondary role can be modestly positive even when another option is the primary choice. Explicit advice to avoid or replace your brand remains negative.

Brand Positioning

Include negative probing prompts controls the answer set used by the Mentioned ring and Brand Positioning mention counts, as well as AI Perception. These prompts are excluded by default. Select the checkbox to include them in both the mention totals and perception scores. Citation counts include them in either setting.

Brand Positioning shows the first 10 ranked rows. If your brand ranks below them, it appears below the first 10 with its actual rank and metrics. Select Show All to expand the full ranking, or Show Fewer to return to the compact view.

Named marketplaces, brokerages, and distributors retain their brand identity when buyers can choose them as an alternative. Generic routes such as an unnamed independent broker remain competitive non-brands.

Products and subsidiaries can appear together under their parent brand in Brand Positioning. When a row uses the parent’s name, its attributed domains include the parent’s known website and the websites of the products included in that row.

How to use it

Read the rings together. If mentions are frequent but owned-page citations are rare, inspect Sources. If perception is neutral or negative, open the answers in Topics & Prompts to read the reasons and comparisons. Review Actions for recommendations supported by those findings.

These patterns help you investigate. They do not establish the cause of a result or guarantee that a page edit will improve it.

When you select at least three versions, this view replaces the rings with timelines for mentions, citations, AI perception, and brand positioning. See Comparing versions and trends.