Strategic Analysis

Strategic Analysis explains the report’s main findings, why they matter, and where to focus. Share it with colleagues who need the findings without reviewing every question.

What it’s for

The brief connects observations across topics, answers, and sources. It describes strengths and gaps within the report’s tested questions and explains the evidence behind its conclusions. Use it to discuss priorities with your team.

How it’s built

The brief is organized into sections by finding. Open a section’s Sources popover to inspect the buyer questions, pages, and other report evidence supporting it. Follow the links to check a claim against the underlying answer.

Narrowing it

Use the global filter to select a funnel stage, signal state, or tags. The brief shows the sections connected to that selection; it does not generate a new analysis. When a brief describes changes between runs, it displays the comparison as formatted text.

Using it

Read the brief alongside its evidence, then share the findings relevant to your team’s decision. Open linked actions to review proposed changes and simulated results before choosing work.