Sources

Sources shows the pages retrieved and cited across your report’s questions, their assessed influence on your brand, and the answers connected to each page.

Boosting you and working against you

Sources Boosting You groups pages with positive net influence on your brand. Sources Working Against You groups pages with negative net influence. Each row shows its influence and the number of questions it affects. Open a source to read those answers and inspect the claims associated with it.

Sort by Priority or Influence magnitude, or use the domain filter to inspect one site. Influence describes the source’s assessed role in the analyzed answers; it does not measure sales or prove what a page edit will change.

Sources considered

Sources Considered shows how often a page was cited compared with how often it was retrieved. A row reading 0 cited / 8 considered means the page was retrieved for eight questions and cited in none of their answers.

Filter to Cited, Never cited, or All. Open a never-cited page’s questions and compare its content with the pages that were cited. This can help you investigate relevance or missing information. The counts alone do not establish why a page was omitted. See Concepts.

Your pages and everyone else’s

The source tables separate pages on your owned domains from external pages.

Expand a row to see the questions connected to that source. When external sources are cited more often, inspect whether they describe your business accurately and which information the answers use.

With at least three versions selected, this view follows each source’s citations and perception over time. See Comparing versions and trends.

When a reference page is inaccessible

Your report can continue using other available sources if a supplied reference page cannot be retrieved. An access error alone does not establish that the site blocks answer engines or that its content needs rebuilding. Base conclusions about your brand on the answers and evidence available in the report.